Big Blue Bubble Inc., named one of Canada’s Most Admired Corporate Cultures™ for 2023 by Waterstone Human Capital. 


London, ON. November 23, 2023 – Game Developer Big Blue Bubble is pleased to announce that it has been named one of Canada’s Most Admired Corporate Cultures for 2023, by Waterstone Human Capital. 

Big Blue Bubble employees have had a great deal to celebrate over the last year marking one of our most successful years on record. Our flagship franchise My Singing Monsters marked its 10th anniversary year with unprecedented growth and success, propelling the game to new heights, driven by some of the most expansive content additions in the game’s history, and bolstered by viral social media growth. The Monsters brand has accumulated millions of new followers, and billions of social media mentions, solidifying the studio’s work in popular gaming culture, and making My Singing Monsters content a TikTok mainstay across the platform.

The vision at Big Blue Bubble is to inspire worlds of creativity, and our success is all thanks to the amazing team we have behind the scenes. These talented and skilled individuals create the worlds our players love, and it’s their incredible teamwork that elevates them to the next level. We focus on supporting our employees, cultivating their talents and fostering a collaborative environment, contributing to this outstanding culture from day one. Our employees are welcoming, and inclusive, encouraging cooperation, while providing many opportunities for employees to strengthen the team. At Big Blue Bubble our successes are shared, we raise one another up, and the team shines together.

We are thrilled that our company culture is being  recognized and that the selection committee got to see in our submission what we see everyday in our studio. The creativity and collaboration unique to our team are a part of the “special sauce” that makes Big Blue Bubble an amazing place to work. This passionate and enthusiastic environment produces the innovative, charming, and resilient games our players love. We value transparency, creativity, inclusivity and talent above all else, and for nineteen years we have developed our talent, and supported our community, thanks to our amazing team of employees.

We are thankful to all of those who have supported Big Blue Bubble these past 19 years, from our earliest team members who got us off the ground, our first players who were inspired by our games, to our newest team members carrying our games into the future, and our youngest My Singing Monsters fans finding their voices and joining in the song. 

Learn more about My Singing Monsters at 

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About My Singing Monsters:

My Singing Monsters is a beloved and critically acclaimed top-grossing game on the App Store and Google Play, with more than 150 million players worldwide. The free-to-play family-friendly title explores rich intriguing worlds as players are engaged in discovery, creativity, and delight by breeding and feeding Singing Monsters to build unique melodies. Big Blue Bubble has transformed My Singing Monsters into an award-winning franchise that now spans gaming, licensing, books, merchandising, and digital media. More information can be found at

FB ​/MySingingMonsters | YT​ /MySingingMonsters | TW​ @SingingMonsters | IG @MySingingMonsters | TT @mysingingmonsters


About Big Blue Bubble:

Big Blue Bubble is an established video game developer with over 15 years of experience creating fun, innovative, and accessible titles. With more than 100 titles to date, Big Blue Bubble maintains a proven track record of being the first to market with a variety of innovations in technology and game design, establishing the company as a long-standing industry veteran. Big Blue Bubble’s commitment to producing fun, engaging games has earned the studio recognition from prestigious organizations around the world, such as Deloitte, BAFTA, and IGN. Big Blue Bubble continues to produce award-winning titles that stand the test of time, including their top-grossing flagship franchise, My Singing Monsters. More information about Big Blue Bubble can be found at


About EG7:

EG7 is a group of companies within the gaming industry that develops, markets, publishes and distributes PC, console and mobile games to the global gaming market. The company employs 100+ game developers and develops its own original IP:s, as well as act as consultants to other publishers around the world through its game development divisions Toadman Studios and Antimatter Games. In addition, the group’s marketing department Petrol has contributed to the release of 1,500+ titles, of which many are world famous brands such as Call of Duty, Destiny, Dark Souls and Rage. The group’s publishing and distribution department Sold Out holds expertise in both physical and digital publishing and has previously worked with Team 17, Rebellion and Frontier Developments. The Group is headquartered in Stockholm with approximately 200 employees in 8 offices worldwide.


About Waterstone Human Capital:

At Waterstone, we inspire organizations to build high performance teams and cultures. We are a leading cultural talent management professional services firm working with entrepreneurial minded, high-growth organizations that see culture as their single greatest asset. We support organizations in unleashing the power of their corporate culture to drive growth and performance through: our best-in-class executive search and recruitment practice; and the Waterstone Culture Institute, a proven resource for organizations looking for culture transformation, culture measurement and advisory, leadership assessment, and leadership and team development services. Waterstone is also the founder of the Canada’s Most Admired Awards programs. These national programs annually recognize best-in-class Canadian organizations, CEOs, and Chief People and Culture Officers for fostering cultures that enhance performance and help sustain a competitive advantage.

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