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Category: Studio Life

The Value of A/B Testing

Losing Control: A/B Testing in Mobile Games

Posted on November 16, 2015September 19, 2017 by Big Blue Bubble

As part of a series of thought leadership articles by the team of ninjas here at Big Blue Bubble, we welcome the first by Andrew Kope. Leading a team of programmers & analysts, Andrew designs and manages analyses of game-play data in a bid to improve user monetization and retention as part of the company’s leadership team.     I hear […]

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